The Bachelor in Product Design is a 4-year undergraduate program focused on conceptualizing, designing, and developing innovative physical products that meet user needs and market demands. It integrates principles of design, engineering, ergonomics, sustainability , and aesthetics.
Students master design thinking, CAD modeling, materials, manufacturing processes , and human-centered design, preparing them for crucial roles in consumer electronics, automotive, healthcare, and lifestyle product sectors.
Exchange with top design schools (TU Delft, ArtCenter, RISD)
Internships in global design studios, R&D labs, and manufacturing
Study tours to design hubs (Milan, Copenhagen) and global design awards
Erasmus+, DAAD, Fulbright, Chevening for PG and research
B.Des. Product Design
UG (4 years)
M.Des. Product / Industrial Design
PG (2 years)
Senior Product Designer / Design Consultant
Career
B.Des. Product Design
UG (4 years)
MBA in Design Management / Product Strategy
PG (2 years)
Product Manager / Innovation Lead
Career
No . Students from any stream (Science, Commerce, Arts) can pursue Product Design, though a Science/Math background can be helpful for highly technical product domains.
Product Design often focuses on consumer products and user experience. Industrial Design is a broader term that also includes B2B, engineering products, and systems. Many modern programs cover both aspects.
It is not mandatory , but a basic understanding of digital tools, interfaces, and front-end principles is highly valuable, especially for roles involving UX/UI for physical-digital products (e.g., smart devices).
It is extremely important . A strong portfolio showcasing creativity, process thinking, user research, and executed design projects is the most crucial factor for both top design school admissions and securing placements.
Graduates can move into UX/UI design , service design , design research , innovation consulting, product management, and high-tech entrepreneurship.